Abstract

At TuffWrap Installations, one of my responsibilities was to update our marketing materials, both textually and visually. The most transformative of these was a reworking of the company’s Case Studies to meet modern aesthetic standards.

The Problem

Update previously written case studies to create effective and compelling marketing and reference tools. Match brand guidelines and use industry-standard terminology while maintaining readability.

The Solution

The original text and some brand guidelines were prepared prior to me taking on this project. I refined both to produce TuffWrap’s updated Case Studies.

Maintaining most of the original copy, the visual style of the updated case study incorporates the company logo, material sample, solution graphics, and is more accessible overall. The typefaces and colors have been updated to reflect brand standards.

Samples