Abstract

TuffWrap Installations is an interesting example of a subcontractor in that it is frequently revising and developing new services (referred to as “solutions” in marketing copy). Two of these reached maturity since my arrival: SmartSeam (second revision) and TuffWrap EXT. I was tasked with writing brief press releases to introduce these services to potential clients. Naturally, the tone to be maintained was informative, rather than advertorial.

Samples