TuffWrap Press Releases
Abstract TuffWrap Installations is an interesting example of a subcontractor in that it is frequently revising and developing new services (referred to as “solutions” in marketing copy). Two of these reached maturity since my arrival: SmartSeam (second revision) and TuffWrap EXT. I was tasked with writing brief press releases to introduce these services to potential…
TuffWrap Case Studies Template
Abstract At TuffWrap Installations, one of my responsibilities was to update our marketing materials, both textually and visually. The most transformative of these was a reworking of the company’s Case Studies to meet modern aesthetic standards. The Problem Update previously written case studies to create effective and compelling marketing and reference tools. Match brand guidelines…
Solution Spotlight
Abstract At TuffWrap Installations, I was tasked with producing a weekly marketing email. After inspecting our previous marketing materials, I found that our case studies had been particularly effective tools for winning construction bids. I created and prototyped a miniature case study format that could be rapidly modified to target different sectors. The Solution Spotlight…
David J. Eltz 